Skip to content

Our vision & values

We provide support and reassurance to customers and their families, empowering people to stay safe and independent in their homes.


We approach everything we do with empathy and respect – whether that’s working with customers or each other. We know what it means to care for someone, and we do everything we can to make it as simple as possible. For us, it’s personal.


In our business, we ask people to put a lot of trust in our hands. We honour that trust by being professional, responsible, and transparent at all times.


Our solutions have to be as unique as our users. We look at things from a different angle and use our skills to enhance everyday lives. We have big plans for the future and the drive to make them happen.

Our values guide everything we do, and we live them every day of the year and every hour of the day. We call this the ‘Spirit of Welbeing’.

Our values

Sustainability  – Our people maintain our brand reputation and our financial security, so we can continue to empower our customers.

Passion – Our people do everything to the very best of their ability, applying enthusiasm and positivity to every aspect of their role.

Innovation – Our people strive to continuously improve everything they do and find new ways to deliver a better service.

Respect – Our people are our most precious asset. When they need help or advice, they can rely on their colleagues and managers to provide friendly support.

Integrity – Our people are honest and trustworthy. And we like to keep things simple, communicating in the most straightforward and inclusive way.

Teamwork – Our people are important to each other. We work best when we work together to a single purpose.

Our vision

To be the number one service provider of technology-enabled care services in the UK. To achieve this goal, we set high standards for ourselves and our partners. We rise to challenges by growing our business and championing our people.