Research carried out among our customers who are turning 90 the same year as the Queen. First of all we would like to wish Queen Elizabeth II a very happy birthday and many happy returns to our loyal customers who also turn 90 this year!
To celebrate these very special birthdays, we conducted an independent telephone survey with some of our nonagenarian customers and compared their views with information about the Queen by creating this jolly regal infographic:
Starting with insights into how 90-year-old individuals live now, we discovered that being able to live independently at home with family and friends close by is very important to over 90% of our Lifeline customers. In turn, it is apparent to see that Her Majesty treasures her family very much and is known for her fondness of her homes, especially Balmoral Castle in Scotland where Prince Philip proposed in 1946.*
In terms of communication, over 90% of our customers will see their friends or family at least once a week, whereas 48% may regularly speak with them via their personal mobile phone. 35% of our customers like to use their tablet in order to keep in touch via email and social media such as Facebook, Google Hangouts, Skype and iPhone Facetime applications. According to recent research from Carphone Warehouse, Royal biographer Penny Junor reports that the Queen uses a mobile phone to speak with her grandchildren.
Over 70% of our Lifeline customers cited their happiest moments were during the 1940’s and 1950’s after the Second World War. Throughout this jubilant time many went dancing, fell in love, were married and had bonny children in their own new family home. Queen Elizabeth II was amongst the lucky in love when she married Prince Philip on 20th November 1947, which means that we are already looking forward to celebrating their Platinum (70th) wedding anniversary in 2017! The happy couple started their family in 1948 with the birth of Prince Charles, followed by Princess Anne in 1950, Prince Andrew in 1960 and Prince Edward in 1962.*
When growing up, Her Majesty the Queen and our Lifeline interviewees would’ve experienced harder yet seemingly friendlier times throughout the Second World War. From the age of 13 to 19, our customers believe that the strict rationing, frightening evacuations, nights in air-raid shelters and restricting blackouts during the war inspired people to care for one another, sing together and be more helpful.
Nowadays, despite the advances in technology, transportation and more activities being available, our Lifeline customers believe that young children have it tougher now, with more worries and the world generally being a more dangerous place. People growing up have more exams and more is expected of them. Everything is more expensive and it’s harder to find a job.
Our Lifeline customers also believe that throughout the 40’s and 50’s, everybody seemed friendlier and there were more opportunities to celebrate, with neighbours helping each other and all together achieving more. There was less money around, however the ‘Make Do and Mend’ way of life that people adapted to during the war may have contributed to a happier society after the war in general.
On 8th May 1945 the whole nation rejoiced VE Day (Victory in Europe Day) to mark the end of World War II in Europe, and on 2nd June 1953 there were many memorable street parties all over Britain to commemorate the 25-year-old Princess Elizabeth being crowned with the role as our Head of State.*
In more recent years, 25% of our 90-year-old Lifeline customers have been abroad in the past five years with top destinations including Spain, France and Germany. Based on research by Express.co.uk, Canada remains the Queen’s most visited country, whilst France and German are also fond destinations.
The results of our survey also discovered that the majority of our customers feel it is very important to keep both physically fit and mentally active and to have your family and friends around you. Other important tips from our customers for reaching the grand age of 90 include being happy, not dreading getting old and making the most of what you have.
When compared with what Her Majesty the Queen does on a daily basis, it is easy to agree with these tips as at the wonderful age of 90, she maintains a very busy schedule of keeping up-to-date with the news, daily appointments, meeting with individuals from all walks of life, actively supporting hundreds of charities, all whilst being surrounded by her doting husband, loving family and loyal Corgis.
* Information sourced from Hello Magazine’s online article The Queen: 90 years of magic and majesty.